Molson Canadian
 | |
| Type | North American lager |
|---|---|
| Manufacturer | Molson |
| Introduced | 1959 |
| Alcohol by volume | 5% (4% in Ireland) |
| Variants | Molson Canadian Light; Molson Canadian 67; Molson Canadian 67 Sublime; Molson Canadian 6.0 Coldshots |
| Website | http://www.molsoncanadian.ca |
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Molson Canadian is a 5% abv North American lager beer produced by the Molson Brewery, the Canadian division of Molson Coors. It was first introduced in 1959.[1] [2]
Awards
[edit]Molson Canadian has won several beer industry awards, including:
- Canadian Brewing Awards - 2006 Gold Medal ‘North American Style Lager’
- World Beer Cup - 2002 Silver Medal
- Monde Selection - 6 Time Gold Medal Distinction (1989, 1990, 1991, 1997, 2001 and 2002).[3]
Mega Keg
[edit]The "Molson Canadian Mega Keg" is the world's largest monument to a keg of Molson Canadian. The monument measures 11 metres (36.5 feet) by five metres (16.5 feet), or roughly the height of a three-story building.
The monument was revealed to winners of a contest themed around the Mega Keg in September 2008. Were it a real keg, the Mega Keg monument would be large enough to hold the equivalent volume of over 500,000 cans of Molson Canadian.
Molson Canadian contracted Mississauga, Ontario-based Kubik to design and construct the massive monument.
Molson Canadian Sub-Zero
[edit]Molson Canadian Sub Zero is Molson Canadian served at temperatures below freezing (0C or 32F).[4]
Molson Canadian Red Leaf Project
[edit]The Molson Canadian Red Leaf Project is an environmental platform that was introduced in 2011, which saw 100,000 trees planted in locations across Canada, in addition to park clean-up efforts in ten cities.[5]
National Hockey League
[edit]In February 2011 Molson entered a partnership with the National Hockey League, however, a series of court rulings delayed the beginning of the partnership until the opening night of the 2011–12 season on October 6.
The $375-million deal, which runs seven years, reportedly includes the following expenditures: approximately $100-million for the rights, $100-million in guaranteed advertising buys, and $100-million in so-called activation, which includes costs for the events and special promotions staged by Molson to capitalize on its rights.[6]
References
[edit]- ^ Blocker, Jack S.; Fahey, David M.; Tyrrell, Ian R. (2003). Alcohol and Temperance in Modern ... - Google Book Search. ISBN 9781576078334. Retrieved 2009-03-01.
- ^ "O, Molson Canadian, our true and patriot beer!". 2 July 2019.
- ^ "Home | Molson Coors".[permanent dead link]
- ^ "Icefloe Announces Breakthrough In Cold Beer Technology". Business Wire. findarticles.com. 2005-03-29. Retrieved 2009-03-01.
- ^ "How green is your beer?". CTV.ca. 2011-07-11. Retrieved 2011-07-11.[dead link]
- ^ "Molson, NHL toast win over Labatt". TheStar.com. 2011-06-11. Retrieved 2011-06-11.
External links
[edit]- Molson.com
- Canadian site Archived 2009-02-28 at the Wayback Machine
- U.S. site
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