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Trojan (brand)

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Trojan
OwnerChurch & Dwight Company
CountryUnited States
Introduced1916; 108 years ago (1916)
Previous ownersFay and Youngs (1916)
Youngs Drug Products (1919)
Carter-Wallace (1985)
Church & Dwight (2001)
TaglineTrojan. Pleasure you want. Protection you trust.
Websitetrojanbrands.com

Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs was Julius Schmid, who had made condoms from animal intestines starting in the 1880s.[1]

As of 2006, 70.5% of condoms purchased in United States drugstores are Trojan brand.[2]

Brand history

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Trojan condoms were first manufactured in 1916 by Merle Leland Youngs through his company Fay and Youngs, renamed Youngs Rubber Corporation in 1919. Youngs Rubber Corporation debuted Trojan brand condoms with the image of the Trojan helmet.[3] Trojan began advertising condoms in 1927 through an ad placed in a trade magazine for pharmacists.[4]

By 1930 latex-based materials were used. Latex was less expensive than the rubber used previously, while still providing protection against disease and pregnancy. The material change also allowed a shelf life of five years in comparison to three months.[5] As of 2009, Trojan produces 30 different varieties of condoms.[6]

Unlike other brands, Trojan manufactures some of its condoms in the United States. Church and Dwight has a factory located at 1851 Touchstone Dr, South Chesterfield, VA. The facility was built in 1988 by the Safetex Corp. to manufacture Saxon condoms. In the mid-1990s, Trojan, then owned by Carter-Wallace, sought a new manufacturing facility. Safetex announced the closure of its Chesterfield factory. Carter-Wallace purchased and modernized the factory in 1995, expanding it to more than three times its original size.[7]

In May of 2023, Church and Dwight announced a $27-million expansion to its Chesterfield manufacturing plant, where they plan to produce an innovative scent-boosting laundry product.[8]

Research

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Since 2006, Trojan has conducted the Sexual Health Report Card, an annual ranking of the sexual health resources available to students at college and university campuses throughout the United States. Student health centers at 141 schools from the various Bowl Championship Series conferences are ranked on the students' opinion of subjects such as their health center, condom and other contraceptive availability, HIV and STD testing, student peer groups, sexual assault programs and resources, and website usability.[9][10][11] Research firm Sperling's BestPlaces collates and analyzes the data. During the last report in 2016, University of Georgia ranked among the best, with St. John's University in last place. The results caused a great deal of controversy. School administrators insisted that students must adhere to Roman Catholic teachings, which emphasize Natural family planning.[citation needed]

Notable marketing campaigns

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In 2003, in order to introduce Trojan condoms in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. The Trojan Games were supposedly an international sporting event similar to the Olympics and taking place in Bucharest. The sports were based on sexual performance. As of November 2006 the various "Trojan Games" videos had been viewed 300 million times.[12]

Trojan Vibrations gave away a total of 7,000 free vibrators in New York City and Washington, DC, in 2012.[13][14]

By August 2018 a new ad campaign called "Big Sexy World" introduced a new mascot, the Trojan Man. This stirred up controversy. Many people received the ads as "too inappropriate".[15][16]

A podcast hosted by Cody Ko called The Pleasure Is Ours – sponsored by Trojan and produced by iHeartRadio[17] premiered on October 1, 2020, featuring YouTuber Drew Gooden.[18] In each episode, Ko "invites a special guest on board to act as the older brothers (or sister) you never had, picking apart the dumbest notions that a young man or woman might be exposed to as they come of age, with topics ranging from work, to sex, to entertainment, to social media," and features ads exclusive to Trojan Brand products.[citation needed]

References

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  1. ^ Tone, Andrea (2002). Devices and Desires: A History of Contraceptives in America. New York: Hill and Wang. p. 50. ISBN 0-8090-3816-1.
  2. ^ Koerner, Brendan (29 September 2006). "The Other Trojan War – What's the best-selling condom in America?". Slate. Archived from the original on 9 January 2012.
  3. ^ Tone, Andrea (2002). Devices and Desires: A History of Contraceptives in America. New York: Hill and Wang. p. 188. ISBN 0-8090-3816-1.
  4. ^ Newman, Andrew Adam (18 June 2007). "Pigs With Cellphones, but No Condoms". The New York Times. Retrieved 28 April 2009.
  5. ^ Collier, Aine (2007). The Humble Little Condom: A History. Buffalo, N.Y: Prometheus Books.
  6. ^ "About Trojan Condoms". Church & Dwight Co., Inc. Retrieved 28 April 2009.
  7. ^ "Chesterfield's Trojan Condom Plant Announces Expansion". Style Weekly. 9 May 2023. Retrieved 10 October 2023.
  8. ^ CBN (1 May 2023). "Church & Dwight Co., Inc. to Expand Operation in Chesterfield". Chesterfield Business News. Retrieved 10 October 2023.
  9. ^ "University of Illinois Dethrones Columbia University to Take Top Spot in the 2012 Trojan Sexual Health Report Card" (Press release). Trojan Condoms. 23 October 2012. Retrieved 21 December 2012 – via PR Newswire.
  10. ^ "2011 Sexual Health Report Card" (PDF). Trojan Condoms. Retrieved 21 December 2012.
  11. ^ Rosenbloom, Stephanie (24 September 2006). "Here's Your Syllabus, and Your Condom". The New York Times. Retrieved 21 December 2012.
  12. ^ Lucas, Dean (4 March 2007). "Trojan Games". Famous Pictures. Retrieved 21 July 2007.
  13. ^ Wetherbee, Brandon (13 November 2012). "Trojan Vibrator Giveaway In D.C. Distributes 3,000 Free Sex Toys (PHOTOS)". The Huffington Post. Retrieved 25 February 2014.
  14. ^ "Trojan Vibrator Giveaway Ok'd In New York: 4,000 Vibrators Handed Out In Meatpacking District (PHOTOS)". The Huffington Post. 10 August 2012. Retrieved 25 February 2014.
  15. ^ "Trojan Man Makes a Riotous Return as your Guide to The Big Sexy World".
  16. ^ "20 People Freaked Out by Spotify's Holiday Condom Ads". Mashable. 27 December 2012.
  17. ^ "Introducing: The Pleasure Is Ours, hosted by Cody Ko on iHeartRadio". iHeartRadio. Retrieved 19 October 2020.
  18. ^ "The Pleasure Is Ours: Drew Gooden: Why "Fake It Till You Make It" Is Misleading on Apple Podcasts". Apple Podcasts. Retrieved 19 October 2020.
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